Engage & Convert
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Acquisition
Chicken of the Sea’s Christie Fleming on Why it Chose Walmart
Christie Fleming, SVP marketing, Chicken of the Sea, on why the brand chose Walmart as a strategic retail partner when it launched its salmon initiative.
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Acquisition
Health Experts Call for Alcohol Ad Ban in the UK
Alcohol marketers are not following voluntary codes of conduct, prompting public health experts to call for a ban on alcohol advertising in the UK.
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Acquisition
The Marketing Wizardry of Harry Potter: The Exhibition
Six ideas you can steal to up your experiential marketing game, especially as it pertains to staging events and attracting attendees.
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Acquisition
Go Fish: Contest Casts Goldfish Snacks as Video Stars
Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films.
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Acquisition
How to Turn Paid Influencers into Real Marketing ROI
TapInfluence asked its influencer network what the most important factors were when developing a relationship with a brand. Their responses were surprising.
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Acquisition
7 Lessons from Trump’s Approach to Social Media
President-elect Donald J. Trump has put social media in the spotlight. Take note of these seven lessons to improve your social media marketing.
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Acquisition
Beijing KFC Tests Facial Recognition Ordering System
A kiosk in a KFC uses facial recognition technology to scan customers’ faces and suggest menu items.
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Digital
How to Pitch Your Content: Tips & Tools for Getting More Exposure
Getting your content picked up by industry publications is only the first step. Assuming you have a deeper knowledge of SEO and content marketing, here’s how to pitch your content for more exposure.
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Acquisition
5 Tips to Effectively Communicate a Genuine Message on Video
Rescue Chocolate used easy video-building tools and pre-existing content to bring a piece of video together in its own way.
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Acquisition
3 Ways to Reap the Benefits of Marketing Automation in 2017
By unifying previously siloed parts of the campaign lifecycle and distribution channels, marketers can unlock enormous efficiencies and greater insight.