Engage & Convert
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Acquisition
Spicer’s Tweets Give Dippin’ Dots Major Marketing Opportunity
Old tweets by President Trump’s spokesperson Sean Spicer about Dippin’ Dots have handed the brand a sweet marketing opportunity.
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Agencies
Hilton, Prudential, Xerox, Nestlé Waters Discuss Martech Challenges
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.
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Acquisition
Target Embarks on Largest Push into Team Sports
With a new CEO at the helm, Target is readying a major push into sports as the official partner of Major League Soccer, along with other deals.
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Acquisition
A Lesson in Using Emojis in Social to Improve Business
Using Emojis in social to improve business can help you reach your legions of fans and followers on Facebook, Twitter and Instagram. But do you know how?
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Acquisition
Neiman Marcus Starts a New Journey to Humanize Marketing
There’s a lot of talk about how to humanize marketing. Really thinking about and understanding the humans we are marketing to—not just prospects and customers.
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Acquisition
Innovative Marketing Lessons from Google’s Smartest
Google’s “Innovation & Inspiration” session as reported this week by Andrew Levine, a Forbes contributor. The day focused on what the future holds for destination marketing, but many of the examples and ideas can be applied by marketers in other categories.
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Acquisition
2017 Influencer Marketing Changes to Be Aware Of
To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.
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Acquisition
Jockey, With No Budget, Finds Success in Content Marketing
Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.
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Acquisition
3 Ways Digital Deepens Customer Relationships
Three ways brands can use digital communication to deepen customer relationships, build brand advocates and reach new audiences.
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Acquisition
Hasbro Takes Votes for Monopoly Game Tokens
The Monopoly Token Madness Vote lets fans choose all eight tokens for the new Monopoly game that debuts in August.