Engage & Convert
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Acquisition
Brawny Man, Cast Off in Favor of Strong Women
Brawny’s #StrengthHasNoGender campaign spotlights four “strong and resilient” women as the centerpiece of an integrated campaign—with some new updates.
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Acquisition
The Oscars, A Night of Mix-Ups and Standout Marketing
Storytelling, a growing marketing strategy on all channels, was the theme of the night for TV spots at the Oscars.
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Demand Gen
3 Tips for Authentically Interacting With B2B Buyers
Here’s three tips to build a great experience, create authenticity, and improve consideration at every point along the journey with B2B buyers.
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Acquisition
Mobile Budgets Up, Leadership Teams in Place: Adobe Mobile Maturity Survey
Real advancements are taking hold for mobile marketers, including tactics to measure the effectiveness of mobile and teams to create and publish mobile apps.
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Acquisition
Virgin Atlantic Rallies Seattle With Free Flight Contest
The “Reignmakers” contest is one component in a two-day extravaganza, including street teams, flight attendants, swag, influencers, food and free flights.
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Acquisition
Allstate Revamps “Worth Telling” Content Marketing Campaign
Georgina Flores, vice president of product marketing for Allstate, talks about the importance of social media and how it markets Worth Telling consumer events.
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Acquisition
Beware the Legal Traps Hiding in Freemium Games
Any tech start-up interested in creating the next Angry Birds or other freemium games, here are some important legal issues to consider before you get started.
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Digital
Why It’s Critical for Marketers to Embrace Voice in 2017
More and more, consumers are choosing to engage with brands through a virtual assistant, voice search or via a phone call.
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Acquisition
The Mindset of Mouse Ears: How to Boost Event Engagement
Location, timing, layout and appearance are key ingredients to boost event engagement. Here is practical advice to make it happen.
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Acquisition
Prudential’s VP Marketing on the Benefits of its In-House Agency
Niharika Shah, vice president and head of brand marketing and advertising at Prudential, on why, and how, its long-time in-house agency works.