Engage & Convert
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Acquisition
Need a Cup of Dunkin’ Coffee? Order Ahead with Waze
Dunkin’ Donuts and Waze have expanded their marketing partnership with Dunkin’ to become the first brand to embrace Waze’s new “Order Ahead” feature.
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Acquisition
Tiger Beer Murals Made from Air Pollution
Tiger Beer is touring murals created with ink made from air pollution. The tour begins next month in London and travels to Berlin, New York and Singapore.
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Acquisition
The Muslim Marketing Movement Marches Forward
Some of the biggest American brands—Cover Girl, Hyatt, Chevrolet—have made Muslims the focus of their marketing as part of a larger effort to be inclusive.
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Demand Gen
Marketers’ Most Wanted: IT Professionals
In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.
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Acquisition
Why Luxury Brands Need to Focus on the Human Customer Experience
Only 20% of consumers say they feel special and recognized by a brand representative. Learn how to deliver a human customer experience to motivate shoppers.
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Digital
The Road to Customer Obsession
The new normal is a world where the only way companies can thrive is to deliver meaningful customer experiences. Is your organization ready to lead the way?
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Acquisition
Tips to Act on Social Listening; The Good, the Bad and the Ugly
Three ways social listening can help improve business, as well as how to respond to comments, both positive and negative
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Acquisition
Why Marketers Struggle with Data-Driven Customer Strategies
There is a wide disconnect between data-driven agendas and data strategies and technologies? This CMO Council report offers the answers.
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Acquisition
Social Spreads March Madness Marketing Beyond Hardcore Fans
For marketers looking to take advantage of the March Madness marketing opportunity, there are only three questions, and they all need to be answered YES!
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Acquisition
The Art of the Pitch: 6 Tips to Bring Influencers on Board
A single email is the first step in working with influencers on a campaign and turning that into a successful relationship. Here’s six tips to get.