Engage & Convert
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Acquisition
FTC Warns 90 Instagram Influencers
Letters were sent to both brands and individual Instagram influencers that identified specific social media posts.
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Digital
Creating Content to Benefit Your Entire Organization
Executing a comprehensive content marketing strategy isn’t an easy feat for any marketing leader. That goal becomes even more difficult to achieve when you lack c-suite buy-in to make your strategy a true success.
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Digital
The Secrets to B2B Email Success? Urgency and Clarity
If you’re looking to make an impact with B2B email, don’t expect to break through with just one punch. A strong series of messages with clear calls to action is the best way to connect with prospects.
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Acquisition
McDonald’s Launches Unbranded Campaign
The TV spots broke last week and leave the viewer curious about what the star, Mindy Kaling, is up to.
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Acquisition
Local Kiss the Kia Contest Goes Viral
A local Kia dealer is getting plenty of attention for a contest requiring participants to kiss a Kia for 50 hours.
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Acquisition
Take a Page from Chase’s Loyalty Playbook
Chase’s Sapphire Reserve now has a cult-like following. Learn why so many stars aligned and how to tap into its loyalty playbook.
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Acquisition
Want to Win More Customers? Do Less.
Here are some important lessons on how leading brands are growing through a strategy of brand simplicity.
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Acquisition
Warren Buffett’s Likeness Appears on Cherry Coke Cans
In Warren Buffet circles, it’s well known that he likes—even loves—Cherry Coke. It is also well known that his company, Berkshire Hathaway, is Coke’s largest single shareholder.
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Acquisition
4 Ways to Turn Mobile Marketing into a Customer Service
U.S. adults will use their mobile apps 2 hours and 25 minutes per day; a 10.3% increase. Here are 4 ways to turn mobile marketing into a customer service.
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Acquisition
McDonald’s to Track Eating Habits
A mobile ordering system will track every burger you eat, every salad you order, and whether you ordered those meals in-restaurant or at the drive-thru.