Engage & Convert
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Acquisition
Gillette Men’s Welcome Package Sometimes Reach Women
The Gillette Happy 18th Birthday packages will be mailed to 2 million this year. Some end up in the hands of women who share the surprise on social.
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Acquisition
MasterCard’s Head of Marketing for North America Finds All-Star Sponsorship with MLB
A chat with Mastercard’s EVP Marketing, Andres Siefken, on the strategy behind the MLB All-Star Game title sponsorship and the surrounding activations.
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Acquisition
A Chat with Hostess CMO Burke Raine
The Hostess turnaround is a stunning example of determination, innovation and hard work. Raine shares how it is reaching a new, younger audience on social.
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Acquisition
7 Tips to Get Consumers To Download Retail Apps
Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.
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Data & Analytics
Locating the Right Targets for ABM
For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.
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Acquisition
Mattress Startup Casper Disrupts with Hacks, Fake Photos and Chatbots
A innovative, modern mix of disruptive marketing helped doubled sales to $300 million with the company on track to double sales again this year.
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Acquisition
4 Ways to Launch a Campaign on a Tight Budget
Breaking through the clutter is at the top of the list when planning campaigns. But that is not an easy task, especially for those marketing with a small budget.
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Acquisition
Coke’s New Mobile Bot Communicates with Vending Machines
Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.
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Acquisition
Personalization, MarTech, Drive Beauty Buffs to Lancôme Pop-Up
Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.
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Demand Gen
Q&A: Avnet’s B2B Journey to Reach Millennials
Avnet CMO Kevin Sellers shares how the B2B firm’s rebranding helps it connect with Millennials and other new audiences.