Engage & Convert
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Acquisition
AXE and Cizzorz Ask Video Gamers to Bring it On!
AXE adds a contest to its roster of marketing initiatives to help teens
feel confident in who they are, quirks and all. -
Acquisition
Ryan Reynolds Pokémon Stunt Delivers a Whopping 4 Million Views … So Far
Reynolds, the voice of Pikachu in the upcoming Pokémon film, has
pulled off an epic social stunt to gain attention for the movie. -
Events
Ellie Mae Creates an “Experience” for B2B Buyers
An omnichannel approach is helping Ellie Mae elevate the impact of its annual
Experience event for both B2B mortgage industry prospects and customers. -
Acquisition
Troubling CX Challenges on Both the Front-and-Back Ends: Survey
While customers struggle on the front end to get a great customer experience,
on the back end there isn’t enough CX support. -
Acquisition
Cheez-It to Drop Clues to Secret Bunker Full of New Snap’d Snacks
On May 14, the brand will begin posting clues on
Twitter and the hunt will begin. -
Digital
The Amazing Brands that Rank Tops in Viral Sharing
From Allstate to Betty Crocker to Arby’s, read about the brands that
created campaigns that drew incredible viral sharing. -
Acquisition
Puerto Rico’s Brilliant Marketing Elbows Hurricane Maria Out of the Picture
Leah Chandler, CMO at the Destination Marketing Organization, talks about the challenges she took on and how the team came up with its brilliant strategy to get marketing—and tourism—back on track.
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Social
The Key to Influencer Marketing Success
Giraffe Manor found influencer marketing success by partnering with Gypsea Lust.
How can your brand choose the right influencer as their champion? -
Profiles & Campaigns
Q&A: TD Bank Gets Human With Localized Marketing
Who says financial marketing can’t be fun? TD Bank’s Arianna Orpello shares
the localized strategy behind the “Unexpectedly Human” campaign. -
Acquisition
John Oliver Goes off on Chiitan, the Rogue Pole Dancing Unofficial Japanese Mascot
Chiitan is a troublemaker for the real mascot. He also caught the eye of John Oliver,
who posted a hilarious and weirdly poignant report on the saga.