Engage & Convert
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Acquisition
It Comes with the Territory-Beer and Marijuana
Craft brewers operating in states where marijuana is legal are marketing their brews
with bold ads that push the boundaries of the crossover between beer and legal weed. -
Acquisition
Want a Pair of Nike’s Latest Sneakers? You’ll Only Find Them on Fortnite
Nike’s Jordan brand has inked a deal with the widely popular video game Fortnite
to introduce two new characters. -
Acquisition
Pringles to Air Commercials in Esports Stadiums; Launches Summer Contest
Pringles has taken another major step to connect with coveted young esports fans—a series of
commercials that will air in stadiums and digitally during esports events. -
Acquisition
Tips from a Partnership Marketing Guru—Carnival’s VP Partnerships
Carnival Cruise Line VP Partnerships Scott Becher prefers to engage with partners that
would like to reach his guests as much as he’d like to reach theirs. -
Acquisition
Thinking About Charging for Your Loyalty Program? Consider This
As more and more brands consider launching paid membership loyalty programs, the real
question comes down to the program’s value proposition to consumers. -
Acquisition
Barbie Takes on Closing the Dream Gap For Girls
Barbie has clearly overcome the bitter battle over her curves to embark on her most
purposeful chapter yet. Lisa McKnight, Mattel SVP, takes us behind the scenes. -
Direct Marketing | Print
Avoiding B2B Marketing and Sales Disconnect
Brands like Citrix and Relation Insurance are focusing on integrating B2B
marketing and sales processes, to improve relationships and ROI. -
Demand Gen
Creating B2B Content That Connects
When creating copy, do you write what you want to say—or what your audience actually wants to hear?
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Facts & Figures
6 Ideas for Marketing to Millennial Parents
Millennial parents look—and behave—differently than parents of
previous generations. Here’s how to connect with them -
Facts & Figures
GDPR and Email Overload Leads to Rise on LinkedIn Marketing
Many B2B sales organizations now use two to five LinkedIn
touches as part of their multichannel marketing process.