Engage & Convert
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Acquisition
How Capital Group is Changing the Conversation with Investors
Capital Group CMO Jaya Kumar takes us through strategy,
planning and execution. -
Acquisition
How Mountain Dew Turned Around Softening Sales in Western States
One-on-one conversations with local Mountain Dew customers led
to local marketing and a turnaround in sales. -
Acquisition
Drum Roll Please. The 2019 PRO Awards Finalists Unveiled
The PRO Award winners will be announced during a live awards
brunch on October 24 at Neue House, New York. Join us. -
Acquisition
Trump’s #Sharpiegate Triggers Hurricane Force Winds on Social
Late night comedians, the media and social media users couldn’t contain their enthusiasm
to mock trump over #Sharpiegate giving the rest of us plenty of entertainment. -
Acquisition
Stanley Thermoses Appeared in Iconic Films: Can You Name Them?
A new promotion from Stanley food and beverage containers challenges consumers
to identify 40 films where its products have appeared over the past four-plus decades. -
Acquisition
Land O’Lakes Features Female Farmers who Attract Millions of Viewers
Anna Squibb, senior manager of integrated marketing communications,
dairy foods, Land O’Lakes takes us behind the scenes. -
Acquisition
The Future of CX is in for Profound Change: Forrester
There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.
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Acquisition
ADT Brand Transformation Brings Evolution and Innovation
CMO Jochen Koedijk is on a mission to create ownership and to constantly evolve and innovate.
He talks about the transformation and how his team is getting the word to consumers. -
Acquisition
IHG Hotels & Resorts Plunks Down its Largest Single Marketing Investment in a Decade
Heather Balsley, svp of global marketing, mainstream brands, at
IHG Hotels & Resorts takes us through the strategy and execution. -
Direct Marketing | Print
Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth
Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects
who don’t want to answer the phone and building the perfect marketing team.