Engage & Convert
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Acquisition
AR Campaign Simulates Swarms of Deadly Mosquitoes Across NYC
As the UNGA meeting gets underway, a campaign to end Malaria has spread
across NYC through an AR digital and out-of-home campaign. -
Acquisition
Visible’s Intentional Typos Call for “Unlimited Massages”
Marketing with a twist, tied to social chatter and an experiential event all play to
this all-digital phone service’s goal to make some marketing noise. -
Social
The Changing Face of B2B Social Media
Toast, Thoughtbot and Constant Contact share how they’re increasing their
B2B social circle of engagement, and what metrics really matter. -
Acquisition
6 Marketing Tips from an Industry with Tight Constraints—Cannabis
The cannabis industry is censored by most major advertising channels.
Getting back to the basics can build those audiences. -
Acquisition
Security Firm ADT Shows Consumers True Value in Items Lies with Memories
An experiential event in NYC is the latest marketing effort in ADT’s
recent brand transformation, “What Do You Want to Protect?” -
Acquisition
Mitsubishi Starts the Adventure with “Small Batch” Test Drives
CMO Kimberley Gardiner takes us on the ride.
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Acquisition
KFC’s New Dating Game Seeks Love for the Colonel
From rotating celebrity colonels to a massive colonel floatie, KFC comes out
swinging from left-field with its marketing magic. -
Profiles & Campaigns
B2B Customer Experience: Why CX Matters Across the Entire Funnel
For top B2B brands like SAP and Pitney Bowes, customer experience is often
the tipping point when it comes to acquiring—and retaining—business. -
Social
Inside the NBA’s Social Media Slam Dunk: Ideas to Steal
The NBA is flexing its marketing muscles and showing why it continues
to outperform all other sports leagues when it comes to social media. -
Acquisition
Spice Lovers Dare to Try the World’s Hottest Tortilla Chip
Paqui Tortilla Chips has reprised its #OneChipChallenge, daring
spice lovers to try its dastardly chip.