-
Email
Why List Quality and IP Reputation Are Crucial in Email Delivery
Effective delivery of emails for marketing, ecommerce or other business functions is essential for a company to build and sustain relationships online.
-
Email
Emails We Love: Clever Copy Round-Up
Emails from Angie’s List, Disney and Domino’s were among those that got us to open and click-through this week. Here’s why.
-
Email
Pet Photographer’s Email Goes to the Dogs
When she opened Westway Studios, San Diego-based pet photographer Terran Bayer knew email would be a cost effective way to build her customer base. What she didn’t realize was email marketing can be full of challenges for novices who don’t know the rules.
-
Data & Analytics
Tips for Maximizing Your Email Marketing Campaign Reach
To make the most of your marketing investments, your email, social media, direct mail, event, PR and mobile strategies should intersect and support your business goals and objectives.
-
Email
Trigger Email Open Rates Soar: Trend Report
Triggered email messages had 96% higher open rates and 125% higher clickthrough rates than “business as usual” messages in the fourth quarter of 2011, according to recent statistics from the Direct Marketing Association’s Email Experience Council and Epsilon.
-
Data & Analytics
Enewsletters Help Direct Selling Consultants Connect With Prospects
Personalized, branded enewsletters can help consultants at direct selling organizations like Tupperware and Avon drive revenue and referrals.
-
Email
Emails We Love: Spider-Man Swings Into An App
I recently purchased tickets to take my kids to see “Spider-Man: Turn Off the Dark” on Broadway during spring school vacation. The kids are pretty excited, and so are their dad and I. Hey, it’s Spider-Man, it’s singing and dancing, what more could you need? Well, how about an app?
-
Data & Analytics
Groupon Offers Loyalists Access to Exclusive Deals
Groupon is testing special VIP deals to its most loyal users, a fee-based service suggested by some of its very own 33 million active members.
-
Email
Email Watch: J. Jill Dresses to Under-Impress
While I am a semi-regular customer of J. Jill, I’m not always overwhelmed by their email creative.
-
Email
Email Inbox Placement Rates Decline 6%
Email inbox placement rates declined to a record low of 76.5% in the second half of 2011, according to Return Path’s most recent Global Email Deliverabilty Benchmark Report.
Topic