-
Data & Analytics
Five Basics for Better Email Creative
Facebook, Twitter and other social channels may be more glamorous, but smart marketers don’t overlook email’s role, despite it being a mature channel. Adam Blizter, COO of Pardot, offers five considerations for marketers wanting to successfully use email.
-
Email
Emails We Love: Talbots Communicates With Understated Style
Some brands go for pizzazz when they send out a welcome email. Talbots goes for more refined approach.
-
Email
Emails We Love: Funny or Die….or Bounce
Humor isn’t always the easiest thing to pull off in marketing creative, but Funny or Die and Title 9’s Bounce are both up to the task.
-
Email
Email, Social Help Garden Girl Skin Care Connect With Consumers
Garden Girl Skin Care is using a mix of email marketing, social media and a presence at local live events to build brand awareness.
-
Email
Holiday Email Watch: Happy Birthday America! Now Go Buy Something!
Oh, say can you seeeeeeee your inbox? I can see mine, and can report that email marketers did not take a holiday on Independence Day.
-
Email
APL Phone and Email Efforts Generate 2,000 Leads
A B2B lead generation effort produced more than 2,000 leads for warehousing systems marketer APL Logistics.
-
Email
Emails We Love: Bye to Sprout and The Wiggles
Sometimes, one unsubscribes from an email program because they’re fed up
-
Data & Analytics
4 Tricks for Boosting Your Email Marketing Performance
Chief Marketer recently talked with Ross Kramer, CEO of Listrak, who shared ideas on ways to grow your email list and improve the performance of your email marketing initiatives.
-
Email
Video Emails Help Hutton Hotel Engage With Meeting Planners
An email campaign featuring video highlighting the property’s event space has helped Nashville’s Hutton Hotel create interest with meeting planners and promote the property as a conference destination.
-
Email
Emails We Love: A Quick Welcome From Shaws, But No Follow-Through
Sure, you want to build your email file. But once you get folks to sign-up, what do you do? Do you deluge them with messages twice a day until they get fed up and unsubscribe, or do you ignore them completely?
Topic