-
Email
The More E-mail Versions the Merrier for American Greetings
Still need proof that segmenting your e-mail house file and creating unique messages for each group can pay off? Consider the lift that American Greetings enjoyed from doing just that
-
Direct Marketing | Print
E-mails Plus Catalogs Equals Boost for Miles Kimball
Over the past few years, multititle cataloger Miles Kimball has made it a priority to coordinate its online marketing efforts with its catalog mailings. E-mail campaigns that are part of this strategy have boosted response and revenue by up to 20%
-
Email
Tommy Hilfiger Gains E-mail Subs via CPL Ads
Cost-per-lead advertising online has helped Tommy Hilfiger grow its opt-in e-mail database
-
Email
The Sum of the Parts, Part 3: Consider the Data Sources
Reviewing the potential sources of e-mail subscriber names and the value of the data from each source
-
Email
Eye on Deliverability Monitoring
Given the vital importance of deliverability to your e-marketing efforts, it’s not surprising there are so many tools to help gauge deliverability rates
-
Email
E-Mail Testing Crib Sheet
Don’t let e-mail testing make you testy. These tips from Kristen Gregory, e-mail marketing strategist at Bronto Software, should make it easier to ace
-
Email
At the E-mail Controls with… Groupon’s Andrew Kordek
Implementing e-mail deliverability reporting, launching a welcome program, tweaking headers: Groupon
-
Email
Four Potential E-mail Needle-Movers
One of the more challenging aspects of e-mail marketing is finding your needle-movers: the elements of your campaigns that, when tweaked, will generate the greatest lift in response and revenue. Here are a few to consider testing
-
Email
Massage Envy’s E-mail Campaign Yields Enviable Results
There are several lessons to be drawn from Massage Envy
Topic