-
Data & Analytics
Did the Gmail Tabbed Inbox Reinvent Email Marketing?
While it is still too early to tell the long-term impact of the Gmail tabbed inbox, at least one early study has found a small decline in open rates.
-
Data & Analytics
7 Ways to Get More Email Opt-ins and Subscribers
Don’t let social media’s shine blind you to the enduring strength of email. To get more subscribers to opt in to this effective channel, consider using one of those pop-up overlays.
-
Data & Analytics
Online Content Strategy: Open Up the Conversation
When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.
-
Acquisition
Q&A: Content Marketing Requires Coordination Between Marketing and Sales
To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.
-
Data & Analytics
Email Open Rates Continue to Rise: Epsilon
Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,
-
Acquisition
The Role of Content in B2B Digital Marketing
Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.
-
Data & Analytics
Indigo Books Creates Long-Term Email Deliverability Plan
A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.
-
Data & Analytics
CM Tech Round-Up: Email Segmentation and Targeting
In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.
-
Data & Analytics
Building Healthcare Relationships With Email
Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.
-
Email
Moshi Monsters Partners With McDonald’s for Happy Meal Promo
The Moshi Monsters online game franchise is invading McDonald’s this holiday season for a Happy Meal promotion that will introduce a new character and promote a new Nintendo game.
Topic
