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Data & Analytics
Online Content Strategy: Open Up the Conversation
When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.
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Acquisition
Q&A: Content Marketing Requires Coordination Between Marketing and Sales
To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.
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Data & Analytics
Email Open Rates Continue to Rise: Epsilon
Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,
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Acquisition
The Role of Content in B2B Digital Marketing
Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.
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Data & Analytics
Indigo Books Creates Long-Term Email Deliverability Plan
A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.
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Data & Analytics
CM Tech Round-Up: Email Segmentation and Targeting
In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.
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Data & Analytics
Building Healthcare Relationships With Email
Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.
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Email
Moshi Monsters Partners With McDonald’s for Happy Meal Promo
The Moshi Monsters online game franchise is invading McDonald’s this holiday season for a Happy Meal promotion that will introduce a new character and promote a new Nintendo game.
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Data & Analytics
Make Sure Your Emails Get Delivered This Holiday Season
How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?
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Data & Analytics
2012 Look Book Spotlights Engaging Email Creative
Clever personalization, increased mobility and engaging creative elements were key ingredients in the emails featured in Responsys’ 2012 Look Book.
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