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Data & Analytics
Increasing the Potential of Your Email File
Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.
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Data & Analytics
Focus on Individual Consumers, Not Campaigns, in Email
The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.
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Data & Analytics
Retail Retargeting in Email on the Rise
Both online and brick-and-mortar retailers are increasingly using email to engage and re-engage customers at various points in their buying cycles.
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Email
Faster Email Tech Means Higher Conversion Rates
A new study from Econsultancy and dotMailer focuses on how the ease of use of email marketing tech impacts the channel’s success, and whether outdated systems are hurting results. More than 500 client-side and agency email professionals from a cross-section of company sizes and sectors participated in the survey, which was conducted in the fourth quarter of 2013.
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Data & Analytics
Enewsletters Outperform B2B Promotional Emails: Study
B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.
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Data & Analytics
Make Your Email Look More Official Than Promotional
In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional
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Data & Analytics
Marketing Tech Integration Remains a Challenge
Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.
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Data & Analytics
B2B Marketing Trends in 2014
Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.
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Email
8 Tried-and-True Email Marketing Strategies Marketers Should Know
When it comes to email subject lines, marketers should avoid the “dead zone” of 60-70 characters. This is just one of the email marketing strategies backed by hard numbers and studies in this list, which will help marketers ensure that their messages stand out in crowded inboxes.
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Data & Analytics
3 Ways to Improve Email Marketing with Customer Personas
Marketers are becoming adept at the art of email marketing messaging to improve relevancy but messages can be even more relevant if customer personas are used.
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