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Email
The Cumulative Effect of Email Opt-Outs
The bottom line is that, through opt-outs, virtual and mental, customers are revoking businesses’ permission to communicate with them.
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Data & Analytics
Email Watch: Volvo Vamps It Up with “Twilight”
A few months ago, apropos of nothing, my 86-year-old mother turned to me and said “You know, I don’t think that much of that Lady Gaga.” “Well Mom,” I replied, “that’s fine, since you’re not really her target demographic anyway.” She looked at me a …
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Digital
Digital Fuels Ad Spending Growth in 2012: MagnaGlobal
While it’ll be hard to characterize advertising spending as full speed ahead in 2012, at the very least it won’t be moving in reverse. U.S. advertising revenue for media owners is forecast as increasing from a projected $173.54 billion in 2011 to $178.50 billion in 2012, according to new research by MagnaGlobal.
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Data & Analytics
Email is StubHub’s Ticket to Cut Through the Noise
So how frequently do you email your best customers? Have you considered contacting them less? That’s what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are …
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Data & Analytics
Email Watch: Happy Birthday to Me
I have a friend who hates the idea of birthday wishes on Facebook. All you’re getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn’t popped up in the corner of their Facebook home …
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Email
Morton’s Has a Stake in CRM-Based Marketing Approach
An integrated database has helped Morton’s the Steakhouse employ a CRM email marketing strategy to connect with VIP diners.
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Direct Marketing | Print
Personas Help Frederick’s Target Email, Catalog Mailings
Frederick’s of Hollywood has improved its email and catalog targeting by segmenting it’s file with purchase-behavior based personas.
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Email
One-Fifth of Marketing Email Hitting Junk Folders: Report
Only 81% of commercial email is reaching inboxes, according to a new benchmark report from Return Path.
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Email
Quick Tips: Mobile Email Design
Do you read email on your smartphone? You’re not alone. Keep this in mind when creating email campaigns
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Direct Marketing | Print
Green & Black’s Chocolates Live Events: Part Focus Group, Part Lead Gen
Green & Black Organic Chocolate has three flavor suggestions (from among its 13 varieties) for chocolate lovers who feel like kids again when they eat chocolate, who prefer sporty dress styles and who like to spend their leisure time networking. How is Green & Black determining which consumers possess these attributes? It’s asking them, through a series of quick surveys at live events and on its Facebook page.
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