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Digital
Kirkland’s Glee Spree Holiday Campaign: 2011 IMA Award Winner
2011 IMA Award winner, Best Cross-Platform Direct-Response Campaign Using Interactive Channels | To generate quality leads and refresh the retailer’s database, agency Redpepper used the web and instore “ambushes.”
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Data & Analytics
McAdams VIP Campaign: 2011 IMA Award Winner
McAdams, a family-owned web-printing firm, had a B-to-B database of 1,800 existing customers, but only 350 were active. In 2010, McAdams installed a high-quality inkjet inline printer that it wanted to advertise to its customers, but also to potential new acquisitions.
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Data & Analytics
Holiday Email Watch: Free Shipping Friday Round-Up
comScore reports that consumers have spent $30.9 billion online so far in November-December, a 15% increase over the same period in 2010. While Cyber Monday still holds the record for the heaviest online spending day of the year for the second …
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Data & Analytics
Mobile Email Recipients Not Saving Messages to Read Later on Desktop: Surveys
All marketers know that mobile devices enable consumers to check email whenever and where ever they want. But what they might not be considering is that once consumers read an email on their tablet or phone, they’re necessarily not saving it to follow-up on later on their desktop.
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Email
Mobile Helps Pei Wei Asian Diner Collect Email Names
Adding mobile to the promotional mix helped P.F. Chang’s China Bistro’s fast-casual sister chain Pei Wei Asian Diner introduce a new menu item and gain nearly 20,000 new email subscribers in two weeks.
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Email
Tips for Avoiding ISP Filters and Getting Your Email Read
Some big changes have taken place over the last year in how ISPs process and deliver email. Filtering that used to focus on spam complaints and unsubscribes is now looking at metrics like messages that are deleted without being read, the percentage of messages received from a sender that are opened, and messages replied to.
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Acquisition
Trade Show Demos Help Hill Rom Engage Customers
A revamped trade show booth that engaged nursing professionals with the brand boosted sales and customer relationships for medical technology marketer Hill Rom Holdings Inc.
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Data & Analytics
Customized Mailings Promote PIP/Sir Speedy Franchise Services
Franchise Services Inc. brands Sir Speedy and PIP Printing and Marketing Services are using custom printed direct mail pieces to promote their range of services.
Simply put, says David Robidoux, vice president of marketing services: “We’re using PURLs to sell PURLs.”
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Data & Analytics
Holiday Email Watch: Gymboree Builds Synergy, But Fisher-Price is Slow
My home’s halls haven’t quite been decked yet, but it’s beginning to look a lot like Christmas in my email inbox. Here’s a quick look at some of the offers that have come my way this week. While none are particularly naughty, some are a lot nicer than …
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Data & Analytics
Reminder Emails Boost 1-800-Flowers Sales
1-800-Flowers is making heavy use of email reminders to encourage blooms as gifts for every occasion.
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