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Data & Analytics
Email Open Rates Continue to Rise: Epsilon
Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,
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Acquisition
How Marketing Can Deliver Qualified Leads
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
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Direct Marketing | Print
Chief Marketer Listline July 12
Lists featured this week include Humane Society International – Canada and Asia Cloud Forum.
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Direct Marketing | Print
Chief Marketer Listline July 1
Lists featured this week include Carus Publishing and Crutchfield.
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Data & Analytics
Consumers Numb to Personalization: Report
Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of their top annoyances, according to a report from the Economist Intelligence Unit and Lyris.
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Digital
DMEF Changes Its Name to Marketing EDGE
The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.
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Acquisition
The Role of Content in B2B Digital Marketing
Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.
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Data & Analytics
Proving the ROI of Dynamic Content Marketing
Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.
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Data & Analytics
Indigo Books Creates Long-Term Email Deliverability Plan
A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.
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Data & Analytics
Williams-Sonoma and Nordstrom Share What Customers Want Now
No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.
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