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Email
The Sum of the Parts, Part 3: Consider the Data Sources
Reviewing the potential sources of e-mail subscriber names and the value of the data from each source
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Email
Eye on Deliverability Monitoring
Given the vital importance of deliverability to your e-marketing efforts, it’s not surprising there are so many tools to help gauge deliverability rates
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Email
At the E-mail Controls with… Groupon’s Andrew Kordek
Implementing e-mail deliverability reporting, launching a welcome program, tweaking headers: Groupon
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Email
Four Potential E-mail Needle-Movers
One of the more challenging aspects of e-mail marketing is finding your needle-movers: the elements of your campaigns that, when tweaked, will generate the greatest lift in response and revenue. Here are a few to consider testing
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Email
Massage Envy’s E-mail Campaign Yields Enviable Results
There are several lessons to be drawn from Massage Envy
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Email
Demystifying Single vs. Double Opt-In
What to consider before deciding whether to make you e-mail subscriber list single opt-in or double opt-in
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Email
The Sum of the Parts, Part 2: Why Capture Data?
Why capture data? For many of us, this may be a silly question. But, surprisingly, for many others it is not.
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Email
Energize Your E-mail Subscriber Form
It’s an unfortunate fact of online business that your e-mail newsletter sign-up form can actually be costing you customers. You must scrutinize every aspect of your subscription form in order to make it as effective and appealing as possible
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Email
E-mail Marketers Focus on Creative Over Lists
Of the 152 senior executives surveyed by consultancy the E-tailing Group earlier this year, 85% said that they were working on creating compelling messaging to boost their e-mail marketing response.
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