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Email
Morton’s Has a Stake in CRM-Based Marketing Approach
An integrated database has helped Morton’s the Steakhouse employ a CRM email marketing strategy to connect with VIP diners.
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Email
One-Fifth of Marketing Email Hitting Junk Folders: Report
Only 81% of commercial email is reaching inboxes, according to a new benchmark report from Return Path.
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Email
Email Volume Up in Q2: Epsilon Report
Average email volume was up 16.2 in the second quarter of 2011 compared to the first quarter, according to the latest quarterly Email Trends and Benchmark Results report from
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Email
Email Social Sharing Link Adoption Slowing Down
Use of share-within-your-network (SWYN) social links is declining slightly in online retailers’ email messaging, according to a new report from Responsys.
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Email
Poster Revolution Makes Back to School Push
New dorm rooms to decorate means busy times—and a heavy email promotional push—for Poster Revolution.
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Email
Triggered Email Messaging in Five Easy Steps
Here are five steps to getting triggered email marketing right.
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Email
Cracking the Inbox
How do you get your messages into the inbox and not the spam folder? Chief Marketer talked with several industry pros to get their thoughts on email deliverability
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Email
Back to the Basics: Analyzing Email Campaign Results
Even after the final email has been sent, email marketers still have work to do. When the email campaign is over, it’s time to analyze the results and review what worked—and what didn’t—so that you can improve your future campaigns. Before beginning subsequent email outreach, assess the following:
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Email
Back to the Basics: Perfecting Email Creative
By taking just a small amount of time to consider the following tips, email design can assist you in maximizing return on investment and communicating a consistent brand identity to customers.
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Email
Best Practices: 7 Ideas for Better B-to-B Email ROI
One error that many B-to-B marketers make is trying to accomplish multiple goals within a single email campaign, rather than remembering that simplicity rules and having a single objective with a compelling call to action is best.
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