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Accucast Acquired by Premiere Global Services
E-mail service provider Accucast announced today it has been acquired by business-communications outsourcer Premiere Global Services.
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Email
Spam Dropping, E-mail Spending to Rise: JupiterResearch
E-mail marketing spending will grow from $885 million in 2005 to $1.1 billion by 2010, and the volume of spam messages per consumer will decrease by 13% a year during this same period, according to JupiterResearch.
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Email
Top 10 E-mail Newsletter Mistakes That (Nearly) Everyone Makes
Bad news: 38% of consumers surveyed last summer defined spam as “e-mail that tries to sell me a product/service even if I know the sender.” In other words, even if someone is your customer, he’s likely to consider you a spammer
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Vongo Picks Dynamics Direct to Manage E-mail
Vongo, a new video download service from Starz Entertainment Group LLC, has chosen Dynamics Direct Inc. to manage its e-mail communications.
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Luxury Theater Uses E-Zine to Boost Ticket Sales
What more can you do for movie goers who already enjoy in-theater table service and a full bar? You can send them an e-mail newsletter. That’s what Brian Schultz, founder of Studio Movie Grill, started doing five years ago.
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Illinois Do-Not-E-mail Bill Pulled at the Last Minute
Illinois state Rep. Jack Franks decided at the last minute to shelve a bill that would have established a so-called child-protection do-not e-mail registry in that state.
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Email
AOL-Goodmail Deal Called Cynical Money Grab
AOL’s announcement that it would begin implementing Goodmail’s CertifiedEmail program and phasing out its enhanced whitelist is being denounced by at least one top industry executive as a cynical attempt to get more money out of non-spamming marketers.
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Email
Illinois Do-Not-E-mail Bill Pulled at the Last Minute
Illinois state Rep. Jack Franks decided at the last minute to shelve a bill that would have established a so-called child-protection do-not e-mail registry in that state, Magilla Marketing has learned.
After an estimated 50 or 60 calls to his office and the office of Illinois Attorney General Lisa Madigan, Franks became convinced his bill was flawed enough that it shouldn
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Putting the “Pain” in Campaign
Any direct marketer worth having a martini with will tell you that fear and greed are the two most powerful selling emotions.
But what about pain? Does pain sell?
Peter Ostrow, vice president of business development for MarketOne International, sure thinks so
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