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Email
Anti-Spam Law Taking Effect in New Zealand
Anti-spam legislation passed six months ago takes effect in New Zealand tomorrow.
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Email
Responsys Opens Denver Office
E-mail marketing software provider Responsys announced last week it
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Direct Marketing | Print
A Civilizing Effect
Not only has the report-spam button become one of the Internet service providers’ top tools in the fight against spam, it’s apparently had a dramatic civilizing effect on the relationship between legitimate, permission-based e-mail marketers and inbox providers.
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Direct Marketing | Print
Embracing Complaints
Though many direct marketers think e-mail recipients using services like AOL and Yahoo! hit the report-spam button indiscriminately, the information it provides is becoming just as important as response and open rates.
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Email
StrongMail Signs Tricia Robinson
E-mail technology provider StrongMail has hired long-time industry executive Tricia Robinson as its new vice president of market and product strategy.
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Email
Call it E-RFM: Traditional Metrics See New Life in E-Mail
(Multichannel Merchant) Recent developments in e-mail marketing are creating new possibilities for an old set of direct marketing metrics: recency, frequency and monetary value.
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Email
One in Four Messages Trashed, And It’s Your Fault
Permission-based e-mail makes it to U.S. inboxes about 75% of the time, according to the latest quarterly deliverability study by Lyris.
However, contrary to many marketers
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Email
Stupid Buzzword Watch: Hold the ‘Bacn,’ Plz
The latest e-mail related tech-phrase, according to various online publications, is
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Email
Pivotal Veracity Launches “eReputation Manager”
Deliverability consultancy Pivotal Veracity has launched a new tool to help clients manage their online reputations.
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