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Email
Creepy Government Watch: China Mulls E-Stamps
China is developing e-mail stamp technology so the government can trace senders and fight spam, according to reports.
Am I the only one a little creeped out by this announcement?
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Direct Marketing | Print
Keeping the Lanes Busy
James Simone, general manager of Brunswick’s Woodhaven Lanes bowling center in Queens, NY, credits the company’s e-mail marketing program with helping keep lanes busy that previously were often dark.
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Direct Marketing | Print
This Jellyfish Deserved to Drown
This summer the United Kingdom’s National Magazine Co. NatMag killed online-only teen magazine Jellyfish after a 20-week trial, saying the e-zine’s business
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Direct Marketing | Print
Rolling Strikes
Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses.
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Direct Marketing | Print
WHAT’S THE BIGGEST E-MAIL TREND FOR 2008?
Overall, look for e-mail marketers to make a strong move into highly individualized marketing next year. As marketers pursue high relevance and high ROI, e-mail campaigns will evolve beyond basic targeting and even demographic-based dynamic content.
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Data Driven ROI
WORKER’S PARADISE
Tony Hsieh, CEO of online shoe merchant Zappos.com, asks each employee to write a 100- to 500-word description of the company’s culture every year for
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Email
Better Work on that Subject Line: Time Exec
Want to improve your e-mail campaign results? Then stop putting off working on
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Email
Truthout Gets Blocked, Screams Censorship
Online political group Truthout.org is crying foul over Hotmail and AOL blocking its e-mail from reaching subscribers.
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Email
Stupid Research Watch: Another Canadian Study States the Obvious
On the heels of a Canadian study finding that
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Email
CheetahMail Announces Slew of New Clients
E-mail service provider CheetahMail has announced the signing of five new high-profile clients.
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