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Email
Direct Response Technologies Offers E-mail List Suppression
Direct Response Technologies Inc. has begun offering e-mail list suppression services from UnsubCentral Inc.
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Direct Marketing | Print
How Not to Deal With ISPs
Online political group Truthout.org cried foul recently after Hotmail and AOL blocked its e-mail. At the same time, Yahoo! apparently has been shunting
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Direct Marketing | Print
E-mail Delivers
Speak to e-mail marketers for any length of time about their craft, and sooner or later the topic of deliverability will come up.
This year’s e-mail roundtable was no exception as four top e-mailers outlined what they see as having the biggest impact on the industry in the last year and going into 2008.
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Email
Stiles Hired at Goodmail, Company Confirms
Charles Stiles, the former postmaster at AOL, has signed on with Goodmail Systems as the e-mail authentication firm’s new vice president of worldwide business development, Goodmail has confirmed.
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Email
Postmaster Stiles Out at AOL; Could he be the Next Public Face of Goodmail?
Charles Stiles, AOL
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Email
Open Rate, Schmopen Rate: Time to Change the Name
E-mail average open rates were down 3% earlier this year from the same period last year, according to a benchmark report from e-mail service provider MailerMailer.
Does this mean 3% fewer people on average are opening their e-mails? Nope. It means the most stupidly named metric in the history of marketing is continuing its long agonizing slide into almost total uselessness.
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Email
Responsys Enters Collaborative Software Market
Responsys yesterday announced it has developed an on-demand collaborative software product that, according to the e-mail marketing technology provider, allows marketers to manage projects with people in multiple locations more efficiently.
Dubbed Responsys Interact Team, the product opens a new line of business for the company.
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Email
Stupid Government Watch: FTC Releases Fraud Figures … From 2005
The Federal Trade Commission yesterday in a press release published figures saying 30.2 million Americans or 13.5% of U.S. adults fell victim to fraud. Not surprisingly, e-mail was used to deliver a significant percentage of the pitches
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Email
E-mail Vet Hendricks Joins Datran
E-mail services marketing and sales veteran Dave Hendricks has signed on with pay-for-performance marketing firm Datran Media as vice president of market strategy, the company announced yesterday.
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Direct Marketing | Print
Rolling Strikes: Who says the word “free” doesn’t work with e-mail?
(DIRECT) Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses. Some managers say the database has helped them meet their sales goals for the year.
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