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Datran Media Acquires Skylist
Datran Media, a database marketing services company has acquired Skylist, an e-mail service provider (ESP). This acquisition is another in a recent trend of database marketing firms investing their money in e-mail services…
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Email
It Apparently Can Pay to Get Permission Again
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization
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Oh, It’s a Democratic Experiment; That Explains it
One reason commercial e-mailers struggle with Unspam CEO Matthew Prince
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Stupid Media Watch: Utah Paper Does Registry PR
From Utah’s Deseret Morning News comes word that the state’s Parent Teacher Association has come out in support of the state’s misnamed “child protection” do not e-mail registry.
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The Link Between Content and Sales
When e-zines first came out, chief marketing officers looked at e-mail newsletter reports and were excited about using open rates and clickthroughs to measure their success and justify the investment.
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Email
Ignorance Has Too Much Sway in the Spam Battle
Not to pick on AOL, but the lack of consumer outreach on Goodmail is a nice example of the current schizophrenia ISPs suffer when it comes to how they treat their subscribers and the companies that mail to them: tell subscribers nothing, yet rely on them to determine whether or not a bulk e-mailer is a spammer.
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Email
This Proposed E-mail Tax Wasn’t a Rumor
French politician Alain Lamassoure last week proposed a tax on e-mail and instant messages in the EU. Unlike the e-mail hoax that periodically surfaces in the U.S. that the postal service is considering an e-mail tax, Lamassoure’s proposals were apparently no joke.
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Authentication Makes Small Gains in May
As of June 1, 22% of Fortune 500 companies have adopted the SIDF e-mail authentication scheme, an increase of 1% over the previous month, according to Craig Spiezle, director, technology care and safety, for Microsoft.
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