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Direct Marketing | Print
Spam King, 10 Others Indicted: DOJ
A Michigan man considered to be one of the world’s most prolific spammers has been indicted along with 10 others, the U.S. Department of Justice announced last week.
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Direct Marketing | Print
Connecticut Eyeing Do-Not-E-Mail Registry
Connecticut Governor M. Jodi Rell’s administration plans to develop a do-not-e-mail list similar to the telemarketing do-not call list.
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Direct Marketing | Print
Channel Booster
The results are in and once again, return on investment from e-mail is astronomical compared with other direct marketing channels. But a drastic shift
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Email
Phishing Attacks Cost Record $3.2 Billion: Gartner
Phishing attacks in the U.S. soared in 2007, as $3.2 billion was lost to these attacks, according to a survey by Gartner Inc.
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Email
Ho Ho Or Ho Hum: Some E-mails Miss the Mark
Up on the laptop,
Click, click, click.
Some missives inspired sales,
While the others didn’t stick. -
Email
The Opportunities and Threats of Transactional E-mails
As a growing number of marketers take advantage of the opportunities presented in transactional e-mails, one expert is sounding a note of caution.
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Email
Stupid PR Watch: Barracuda Needs a Swift Kick
Marketers should bury their collective foot in the rear end of Barracuda Networks
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Email
Epsilon Confirms Della Penna Departure
Marketing services firm Epsilon Friday confirmed that chief marketing officer Michael Della Penna is no longer with the company.
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Email
Your Unsubscribe Handling is Probably Lame
The vast majority of permission-based e-mail marketers miss huge opportunities in the way they handle opt-out requests, according to a new study.
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Email
Meet Forrester’s New E-mail Analyst: Julie Katz
With the exception of clients, e-mail service providers take no one more seriously than the analysts who cover their industry.
ESP executives turn to analysts for advice on what types of products, features and services they should be developing, and they hold their collective breath every year waiting for the analysts
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