-
Email
Stupid Activist Watch: Special Interests, My Rear End
For a great example of an empty boogeyman quote aimed at smearing the pro-marketing opposition look no further than Todd Paglia, executive director of environmental group ForestEthics.
-
Email
iPost Unveils Auto-Targeting Technology
E-mail service provider iPost today announced it has launched Autotarget predictive analytic technology.
-
Email
Goodmail Launches E-mail Proof-of-Delivery Service
E-mail certification firm Goodmail Systems yesterday announced a new service that allows businesses such as insurance firms, financial institutions and healthcare companies to have proof electronic messages were delivered.
-
Email
YourSpace May Soon Be YourInbox Too
When people think of social networking sites they usually don’t consider e-mail as part of the equation. However this will soon change, especially in light of recent announcements for upgraded social networking sites by Yahoo and Google.
-
Email
Somewhere, a Yahoo Marketing Executive Dances on Spitzer’s Grave
Four years before he became infamous as “Client No. 9,” disgraced former New York Governor Eliot Spitzer’s utter lack of integrity was on full display during an e-mail marketing dispute with Yahoo for anyone who cared to see it.
-
Direct Marketing | Print
What the ValueClick Settlement Means to You
The announcement made by the Federal Trade Commission yesterday that pay-for-performance online marketing services firm ValueClick settled deceptive advertising charges for $2.9 million is not news.
ValueClick announced the settlement—which it reached without admitting wrongdoing—almost exactly a month ago in a filing with the Securities and Exchange Commission.
What is news, however, is why the FTC says the company was charged. The reason involves what is considered by traditional direct marketers to be one of the two most powerful selling words in the English language: “free.”
-
Email
GOT Corp. Rebranding Name to Campaigner
GOT Corp. decided it has got to get rid of that name.
The e-mail marketing software on-demand provider has rebranded itself to Campaigner, the name of its product.
-
Direct Marketing | Print
ValueClick Settlement Largest Under Can-Spam
Online advertiser ValueClick Inc. will pay a record $2.9 million to settle Federal Trade Commission charges that its advertising claims and e-mails were deceptive and violated federal law, the largest penalty ever awarded to resolve Can-Spam violations, according to the FTC.
-
-
Email
Obsessed with Open Rates? Stop it; Focus on Feedback Loops
Marketers should obsess over e-mail feedback loops—reports some inbox providers and anti-spam entities offer on who’s complaining about a sender’s e-mail—the way they do open rates, according to Ben Chestnut, co-founder of e-mail service provider MailChimp.
Topic