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Email
Unique Public Hearing Set in Spam Trademark Dispute
A rare public hearing has been set for the long-running battle between Spam Arrest and Hormel Foods Corp.
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Email
Return Path Unveiling Pan-European ISP-Relations Program
Deliverability firm Return Path and e-mail service provider e-Dialog are expected today to unveil a joint project aimed at tackling deliverability issues in Europe, the Middle East and Africa.
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Email
Wireless E-mail Poised to Soar: Radicati Group
Wireless e-mail accounts will grow from 12 million in 2006 to 199 million in 2010, representing an annual growth rate of 103% during the next four years, according to the Radicati Group.
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Email
Pivotal Veracity Calling for Survey Respondents
Deliverability consultancy Pivotal Veracity is calling for e-mail marketers to take a five-question survey on volume, frequency, open and click rates.
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Email
Cisco to Acquire IronPort Systems
Cisco Systems Inc. will acquire IronPort Systems Inc., a provider of spam and spyware protection systems for $830 million.
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Email
Mailing Inactive Addresses Can Be Big Trouble
With Internet service providers using consumer spam complaints to decide which incoming e-mail to block, house-file hygiene is taking on a new meaning, according to one expert.
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Email
E-mail a Top Sales, Loyalty Driver: Study
Not only is e-mail a top sales driver for the 40 largest online retailers, respondents driven by promotional e-mails tend to be more satisfied with their experience and more loyal to the merchant who sent them, according to a recent study by ForeSee Results.
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Email
Stupid PR Watch: The Most Insightful Christmas Gesture Ever
When two editors unaffiliated with Magilla Marketing received Christmas cards from marketing services firm Epsilon, it seemed like a possible snub.
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Email
Five Must-Have New Year’s Resolutions for E-mail Marketers
(E-Centric) As 2006 drew to a close and 2007 dawned, some of you might have made personal New Year’s resolutions. Maybe you want to get back to the gym, pay off your credit cards — or, if you’re really ambitious — try to become a better all-around person.
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