Email

• Email

  Short Cuts

  ZoneLiving.com, a dietary supplements marketer, has chosen iPost Mailing Manager to launch a series of direct e-mail campaigns targeting its customers.

• Email

  People ‘Get’ Unsub Buttons Better than You Think: Return Path

  Contrary to what many marketers think, most consumers will use unsubscribe buttons when they want off a list, and when they say:

• Email

  Are They Stoned? Connecticut Registry Report Says So

  I

• Email

  Excellent! How One Marketer Turned a Lost Tradeshow Booth to his Advantage

  Jordan Ayan, CEO of e-mail service provider SubscriberMail recently found himself in just such a situation when FedEx failed to deliver his booth to an American Marketing Association conference in Orlando.

• Email

  Spews Blacklisting Look-Alike Site Appears

  Apews.org, or Anonymous Postmasters Early Warning System, mysteriously appeared recently in an effort to take up where the seemingly defunct blacklisting site, Spews, or Spam Early Warning System, left off.

• Email

  Origin Selects Silverpop’s Transact for Messaging Campaigns

  Lead-generation firm Origin Data has selected e-mail service provider Silverpop’s new Transact e-mail product for its clients’ automated-response e-mail customer acquisition programs.

• Email

  Goodmail Near Unveiling Proof-of-Delivery Product: Gingras

  Goodmail Systems’ plans for 2007 include a new proof-of-delivery product and a marketing push aimed at educating consumers about Certified Email, said the company’s chief executive Richard Gingras.

• Email

  Stupid Lawsuit Watch: This Nuisance Needs a Job

  For what has to be one of the most ridiculous lawsuits in the history of e-mail marketing, look no further than one brought in the state of Washington against e-mail marketer Virtumundo.

• Email

  Stupid Thief Watch: Most Thoughtfully Crafted Scam E-mail Ever

  One of my favorite hobbies is communicating with Nigerian advance-fee 419 scammers. The reason: I like wasting as much of their time as possible. After all, as long as they

• Email

  Marketers Not Integrating E-mail: Survey

  E-mail marketing still apparently has a long way to go in terms of integration and analysis.