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Email
Emails We Love: Spider-Man Swings Into An App
I recently purchased tickets to take my kids to see “Spider-Man: Turn Off the Dark” on Broadway during spring school vacation. The kids are pretty excited, and so are their dad and I. Hey, it’s Spider-Man, it’s singing and dancing, what more could you need? Well, how about an app?
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Data & Analytics
Groupon Offers Loyalists Access to Exclusive Deals
Groupon is testing special VIP deals to its most loyal users, a fee-based service suggested by some of its very own 33 million active members.
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Email
Email Watch: J. Jill Dresses to Under-Impress
While I am a semi-regular customer of J. Jill, I’m not always overwhelmed by their email creative.
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Email
Email Inbox Placement Rates Decline 6%
Email inbox placement rates declined to a record low of 76.5% in the second half of 2011, according to Return Path’s most recent Global Email Deliverabilty Benchmark Report.
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Email
Emails We Love: DSW and Ann Taylor Get Off On the Right Foot
When a consumer signs up for an email list, it’s because they want to hear from you. That’s why it’s so puzzling when marketers don’t take advantage of the opportunity to connect immediately.
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Data & Analytics
Email Quality Varies Among GOP Presidential Candidates
Think all Republican presidential candidates are the same? Silverpop’s Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.
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Email
Emails We Love: Happy Birthday Oreo!
The iconic Oreo cookie is one of those things pretty much everyone loves, and Kraft Foods sent out an email this Tuesday trumpeting the Nabisco treat’s 100th birthday March 6.
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Email
Evaluate Inactive Email Names With a Staged Approach
When email marketers consider clearing dead weight off their house file, the best approach is look at the list segment by segment.
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Data & Analytics
7 Tactics for Using Email Appends to Increase Customer Value
Infogroup’s Dan M. Babb discusses the opportunities email appending offers direct marketers.
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Email
Emails We Love: Old Navy Hoists a Tiered Sale
An email from Old Navy this weekend with tiered sale pricing created both immediacy and engagement for the brand’s subscriber base.
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