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Email
Emails We Love: DSW and Ann Taylor Get Off On the Right Foot
When a consumer signs up for an email list, it’s because they want to hear from you. That’s why it’s so puzzling when marketers don’t take advantage of the opportunity to connect immediately.
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Data & Analytics
Email Quality Varies Among GOP Presidential Candidates
Think all Republican presidential candidates are the same? Silverpop’s Loren McDonald compares the email messages from Newt Gingrich, Ron Paul, Mitt Romney and Rick Santorum.
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Email
Emails We Love: Happy Birthday Oreo!
The iconic Oreo cookie is one of those things pretty much everyone loves, and Kraft Foods sent out an email this Tuesday trumpeting the Nabisco treat’s 100th birthday March 6.
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Email
Evaluate Inactive Email Names With a Staged Approach
When email marketers consider clearing dead weight off their house file, the best approach is look at the list segment by segment.
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Data & Analytics
7 Tactics for Using Email Appends to Increase Customer Value
Infogroup’s Dan M. Babb discusses the opportunities email appending offers direct marketers.
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Email
Emails We Love: Old Navy Hoists a Tiered Sale
An email from Old Navy this weekend with tiered sale pricing created both immediacy and engagement for the brand’s subscriber base.
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Email
Six Rules for Making Email + Video Profitable
Video adds a personal, powerful dimension to marketing emails, engaging viewers by showing them benefits rather than just telling them. Industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50%.
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Email
Emails We Love: Hail to the Chief
How’d you celebrate President’s Day? Why, probably in the way our forefathers intended: Shopping!
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Email
Emails We Love: Valentine’s 2012 Edition
Responsys reports the volume of promotional emails for the week prior to Valentine
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