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Email
Navigating the FTC’s Click-to-Cancel Rule: What Marketers Need to Know
The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.
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Email
[VIDEO] Trigger Marketing Best Practices for B2B and B2C Marketing Success
Chief Marketer and payment solutions and technology company Deluxe explore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.
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Email
Why Kamala Harris’s Marketing Emails Are Hitting the Mark
A look at the email marketing tactics of presidential candidate Kamala Harris—and why they are scoring with her audience.
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Email
Email Marketing Tips to Increase Open Rates, Clicks and Conversions
Best practices for email marketers on how to increase email open rates, avoid cliched content, write compelling subject lines and sidestep common pitfalls.
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Email
How Bloomberg Capitalized on a Subscription-Based Model to Fuel Growth
How Bloomberg has relied on multiple revenue streams to ensure the sustainability of its business.
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Demand Gen
Email Marketers Want Automation Capabilities from ESPs: Survey
Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.
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Demand Gen
The Challenges of B2B Email Engagement
Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde Agency’s Nancy Harhut.
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Email
In a Cookie-less World, Will Email Become the New Ad ID?
The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here’s why the depreciation of the cookie might continue.
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Email
Email Marketing Best Practices for Outbound Success
A strong email marketing strategy has a lot of moving parts. When do you send? How often do you send? What is a good call to action? Here’s seven tips.
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Email
Millennials Still Favor Email: Survey
Millennials check email more frequently than other age groups, according to a new survey conducted by Adobe Campaign.
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