Diversity, Equity & Inclusion

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  Diversity, Equity & Inclusion

  Women’s History Month: Betsy Plank, a PR Powerhouse Who Paved the Way for Generations

  Betsy Ann Plank, APR, Fellow PRSA, known as the “first lady of public relations,” dedicated more than 60 years of her life to the industry. She devoted much of that time to advancing PR education by passionately advocating for students of the profession.

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  Diversity, Equity & Inclusion

  PRNEWS Live: Safeguarding DEI Communications

  PRNEWS Live welcomed Brennan Nevada Johnson, Founder and CEO of Brennan Nevada Inc., and descendent of Carter G. Woodson, a founder of Black History Month. Nevada Johnson’s agency has grown despite DEI backlash, and she joins us to discuss some tactics to uphold organizational values while dealing with a culture of DEI pushback.

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  Corporate Social Responsibility

  How To Tackle Successful DEI PR Amidst Political Pushback

  In honor of Black History Month and PRSA’s confirmed commitment to diversity, equity and inclusion (DEI) initiatives, our contributing writer looks at how PR professionals can safeguard DEI communications in a divisive political environment.

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  Crisis Management

  PR Roundup: PRSA DEI Support, White House Versus AP and Shopify Answers Yeezy Questions

  This week’s PR Roundup looks at PRSA’s commitment to diversity, equity and inclusion, The White House’s risky media relations move with The Associated Press, and how Shopify’s reputation received some major blows after not acting quickly enough in a crisis with Yeezy.com.

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  Diversity, Equity & Inclusion

  How Communicators Can Safeguard DE&I With a Rebrand   

  Now more than ever, communicators need to play the long game to protect DE&I. Our author provides recommendations for how communicators can shield DE&I during this reputation-building era.

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  Crisis Management

  PR Roundup: DEI Proponents, Acosta to Substack, Change and Reputation

  This week’s PR Roundup looks at companies not backing down from their DEI policies, Jim Acosta and the White House embracing “new media,” and the result of change on a company’s reputation.

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  Branding/Marketing

  Three Ways to Connect Authentically With Underserved Communities

  As inflation continues to be a problem, many economically disadvantaged communities are feeling the strain of tighter budgets and limited resources even more than they typically do. For marketers and communicators, finding ways to connect with and support these audiences requires thoughtful and empathetic strategies. Our author outlines three ways to reach these audiences.

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  Crisis Management

  PR Roundup: RedNote Migration, Viral Cringe, DEI Pressures and Anniversaries

  This week’s PR Roundup looks at the migration to RedNote, consumers’ distaste for trend posts, how companies are responding to DEI pressure and a unique anniversary celebration.

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  Branding/Marketing

  Communicators Voice Concerns Tied to Trust for 2025

  A PRSA panel on Communications Trends and Strategies for 2025 featured PR experts who provided their current PR concerns for the coming year, as well as key takeaways for tackling those issues and building trust.

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  Digital & Technology

  Revving Up DEI Through Email Signatures

  A simple way to build a more DEI-friendly work environment is by leveraging your most-used communication tool—everyday business email and email signatures.

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