Direct Marketing | Print
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Direct Marketing | Print
AIG’s Homegrown Solution
WHAT HIGH-PRICED system did American International Group buy in 1998 when it needed a way to shovel leads to commercial insurance brokers in the United
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Digital
Caught Up, or Just Caught?
ANYBODY ELSE AROUND HERE miss Walter Cronkite? How about Huntley and Brinkley, or Harry Reasoner? Or, for that matter, who misses the 7 o’clock network
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Direct Marketing | Print
Canadian Telemarketers Face Jail
A Canadian telemarketing operation that allegedly defrauded businesses on both sides of the U.S. border is now in trouble on both sides of that border.
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Direct Marketing | Print
The Age of Anxiety
Want a free 42-inch flat screen Sony TV? Want all kinds of goodies for evaluating Dunkin’ Donuts against Krispy Kremes? How about a $1,500 Kmart Gift
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Digital
On-the-Job Marketing
MOST JOB-STAFFING services put marketing dollars into brand advertising. But Allegis Group is running in the other direction, building awareness almost
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Direct Marketing | Print
A Boy Named Sue
News item: The nation’s largest class-action law firm, Milberg Weiss Bershad Hynes & Lerach, was recently charged with kicking back more than $11 million
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Direct Marketing | Print
Right-Time Marketing
Here’s some news from ExactTarget that may change the way you send your e-mail. A study shows the highest average open rate in 2005 was on Fridays. But
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Direct Marketing | Print
DM Growth Falls in First Quarter
DIRECT MARKETING GROWTH flagged in the first quarter of 2006, dropping below the last two years’ robust levels, according to the Direct Marketing Association’s
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Digital
Security Leads Global IT Priorities
What are corporate decision-makers focusing on in information technology? Online security and data protection first, followed at some distance by online
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Digital
Click Fraud Has Radiator.com Boiling
CLICK-FRAUD TROUBLES HAVE given industrywide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane’s Gifts & Collectibles,