Direct Marketing | Print
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Direct Marketing | Print
Separate Tables
WILL THE LIST BUSINESS WIN WITH Vin? Or will InfoUSA’s acquisition spree ultimately spell trouble for the name-and-address game? This was one of the many
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Data Driven ROI
Ring and Rank
How does your telecom carrier measure up in online customer service? Not bad, judging from new research by The Customer Respect Group. Of the 55 telecommunications
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Direct Marketing | Print
D’oh! Those Zany Government Bureaucrats and Data Security
FROM THE THIS-IS-JUST-TOO-rich-to-pass-up file: The Federal Trade Commission noted recently that two of its laptops, containing the personal information
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Direct Marketing | Print
World Wildlife Fund’s Hard S(h)ell
ANIMAL LOVERS EXPECTING to find a panda under their Mother’s Day tree this year surely were disappointed: The World Wildlife Fund de-emphasized its traditional
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Direct Marketing | Print
LETTERS TO THE EDITOR
TAKING IT TO THE BANK Nice story. Well told. And soooooo true (Loose Cannon, July). Banks are a rich source of stories like this I’ve just been through
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Direct Marketing | Print
Look Before You Send
WHENEVER DIRECT MARKETERS SEND MESSAGES TO customers through a Gmail account Google’s free e-mail inbox service they’re potentially exposing those customers
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Direct Marketing | Print
Media on Media
Don’t bet the farm just yet on RSS, podcasts and other so-called Web 2.0 media. Marketers are interested in them, but not as much as they are in old-fashioned
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Direct Marketing | Print
CORRECTIONS
International Masters Publishers’ list manager was misidentified in the June 15 feature It’s in the Cards. ALC oversees the company’s file. In The Hidden
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Direct Marketing | Print
How CPA Deals Can Wreck Your Brand
Jane Kaiser is extremely wary of cost-per-action e-mail deals. CPA arrangements where merchants pay affiliates for each sale or action they generate are
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Digital
Beckett Media Adds Major League Search
Sports publisher Beckett Media LP struck gold selling sports trading cards and collectibles on the Web way back in the rookie years of 1995. A decade