Direct Marketing | Print
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Direct Marketing | Print
SEC Settles With Ex-Spiegel Officers and Directors
Seven former officers and directors of former bankrupt cataloger Spiegel Inc. have settled alleged financial impropriety charges with the Security and Exchange Commission.
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Direct Marketing | Print
Sharper Image Reports October Sales Results
Sharper Image Corp posted sales of $38.1 million for October, a 17% decrease from $46.1 million in the prior year period.
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Direct Marketing | Print
Talbots Expects to Report 33% Sales Increase
The Talbots, Inc. expects to report total sales of $568.6 million for the third quarter, a 33% increase over $426.3 million in the prior-year period.
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Direct Marketing | Print
Meet the Broker: Tobi Milgram
Meet the Broker features Tobi Milgram, who recently joined Teramedia Corp. as vice president of list brokerage. This Floridian’s heart is torn between the New York Knicks and the Miami Heat.
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Direct Marketing | Print
R.R. Donnelley Acquires Banta for $1.3 Billion
R.R. Donnelley & Sons Co. has acquired Banta Corp. for about $1.3 billion.
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Direct Marketing | Print
CVS to Buy MO Pharmacy Operator Caremark
CVS Corp., the pharmacy chain, has acquired Caremark Rx Inc., for about $21 billion in stock.
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Data Driven ROI
Making Sense of Customer Value
If you Google the term “customer value” you will get back 156 MILLION hits (to put that into perspective, the term ‘customer relationship management’ has 36 million.) It is one hot topic in marketing these days.
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Direct Marketing | Print
We Are the World
Never mind love: If the Direct Marketing Association has its way, direct response will be the international language. The DMA took two steps in this direction
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Direct Marketing | Print
Familiar Faces
Hard as it may be to believe, DMA06 isn’t the only fall event worth attending. Another is the Promo Live conference, produced by Direct publisher Prism