Direct Marketing | Print

• Direct Marketing | Print

  Hospital Scores With New Mail Package

  Sometimes it pays to take a risk. The San Antonio Hospital Foundation of Upland, CA sent out a 5,000-piece mailing last November to solicit donations

• Digital

  Online Video Ads Get a Boost

  Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.

• Data Driven ROI

  AAA Targets Teens

  AAA Insider, one of AAA Southern New England’s newest member programs, is also one of its most effective. A year in, free-to-paid memberships are converting at nearly 95%, compared with the club’s general renewal rate of around 89%.

• Digital

  Ready for Syndication Soon?

  RSS may stand for Really Simple Syndication (among other less-descriptive things), but there’s nothing simple about selling the automated Web feed processes

• Data Driven ROI

  Watch Out for the Little Guys

  Sure, many of the big players in direct response have embraced database marketing’s best practices. They’re extending analytic capabilities across all mediums and integrating marketing channels into a single file.

  But they’d better watch their backs: Small and mid-tier companies

• Direct Marketing | Print

  Same Here, Same There

  A customer buys a fire-engine-red sweater from your Web site. Then that person exchanges it at your retail store for something more subdued, perhaps in mauve.

  Is the experience seamless? It should be.

• Direct Marketing | Print

  Time magazine Letter: Spring, 1940

  When kingdoms vanish in the night. . .

  — and nations wake to find the enemy within their gates. . .

  Millions of people snap up each extra as it comes off the press and scan each headline in fear and horror

• Direct Marketing | Print

  Time magazine Letter: September, 1940

  Dear American:

  Ours is the tragic privilege – –

  The tragic privilege of living and taking part in the greatest worldwide military crisis since Napoleon, the greatest American election crisis since Lincoln, the greatest economic crisis since Adam Smith

• Direct Marketing | Print

  Time magazine Letter: December, 1941

  Dear American:

  And now the news is happening to us!

  Its unpredictable turns and changes are altering the whole course of your life — the job you work at, the town you live in, the clothes you wear and the food you eat

• Direct Marketing | Print

  Time magazine Letter: June, 1940

  Dear American:

  The Nazi Blitzkrieg has swept like a flame —

  — over Norway, Denmark, Holland, Belgium, Luxembourg, Northern France.

  In eight short weeks kingdoms and governments have fallen, peoples have been subjugated