December 29, 1941
Dear American:
And now the news is happening to us!
Its unpredictable turns and changes are altering the whole course of your life — the job you work at, the town you live in, the clothes you wear and the food you eat.
The news is happening to you in the Pacific — and sudden developments in Malaya and the China Sea, at Singapore and off San Francisco, in Tokyo and Manila and the Dutch East Indies can change your life more than you can possibly change it yourself.
The news is happening to you across the Atlantic — where Russia bleeds Germany white, where American tanks fight the Axis in Libya, where Britain waits tense for an attempted invasion – and your life and my life, the safety of our families and the future of our children all wait on tomorrow’s news.
The news is happening to you at home — where new laws and new regulations pour out of Washington – where entire industries are changing over to war production, where uniforms fill the streets and the whole nation moves with a new unity and determination.
Yes, the news is the biggest things in our lives today – stirring and vital and very near us all. And it is very confusing.
And that is why this is the year you need TIME most.
For TIME will sift through thousands and thousands of news word for you – query and verify, check and re-check – fit hundreds of stories together, fill in the background, and make it all make sense for you.
And so TIME will change the news from a welter of confusing flashes and headlines into one clear, quick, vivid story of history in the making.
* * *
And so TIME will change the news from a welter of confusing flashes and headlines into one clear, quick, vivid story of history in the making.
And TIME will help you know in your bones what a tremendous thing it is to be alive and play your part in this greatest crisis the American way has ever faced.
So try TIME for yourself — and see why the Editors and Publishers of America’s leading newspapers vote TIME the most useful magazine they read.
Try TIME for yourself at this Special Introductory Rate, which will bring you a full 8 months of TIME for only $2.67 — just about 1 cent a day.
And so much is happening so fast that I will gladly pay airmail postage to get your subscription started before you miss another issue of TIME —
If you will just fly the card back to me — please — today.
Cordially,
F.D. Pratt
Circulation Manager
(HANDWRITTEN):
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