AAA Insider, one of AAA Southern New England’s newest member programs, is also one of its most effective. A year in, free-to-paid memberships are converting at nearly 95%, compared with the club’s general renewal rate of around 89%.
Even more striking is the unlikely audience this program serves. AAA Insider is aimed at teenagers, the youngest of whom, at 13, aren’t old enough to have a learner’s permit.
Network
