Direct Marketing | Print
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Direct Marketing | Print
Meet the Broker: Maggie Powers
Today we meet Maggie Powers, director of sales and marketing at Infocus Marketing Inc. Powers made a career change to list brokerage about four years ago, after having spent 10 years working for a national trade association.
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Direct Marketing | Print
Omniture Acquires Touch Clarity for $51.5 Million
Omniture Inc. will acquire Touch Clarity, a London-based provider of predictive modeling and data mining software, for $51.5 million.
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Direct Marketing | Print
Office Depot Posts Income, Sales Gains
Office Depot posted net earnings of $135 million for the fourth quarter, an increase over $106 million in the prior-year period.
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Direct Marketing | Print
Irish Internet Households Get, Send the Most Mail: An Post
Irish households with Internet access send and receive the highest volumes of physical mail in the country, according to wire service reports.
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Direct Marketing | Print
New Products and Services
CRM Loyalty Messaging Platform: integrates voice, mobile, and e-mail channels, enabling companies to give their customers a preferred choice medium through which they receive marketing messages — SmartReply, Irvine, CA.
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Digital
Web Site Offers Baby Gifts From Around the World
One night a few years ago, a pregnant Andrea McGinty was searching the Web for interesting and unusual items for her soon-to-be-born daughter. She quickly became bored with the similar items she was finding on different sites.
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Digital
The Blog’s the Thing for DramaGoodies.com
Theatre lover Angela Mitchell uses blogs to find customers and creative ideas for her website.
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Direct Marketing | Print
Three Questions to Get More People to Read Your Copy
Asking a good question is a highly effective way to open your sales letter or direct response e-mail. And a good question is one that is both attention grabbing and involving.
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Direct Marketing | Print
Tips & Teasers
AT&T Inc. has unveiled a number of resources geared to small business owners including free advice, online courses and special offers. For information, visit http://www.att.com/OnwardSmallBiz.
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Direct Marketing | Print
Live from Catalog on the Road: Many Factors Influenced Holiday 2006
Attention catalogers: holiday 2006 was bumpy, and 2007 might not be smooth either.