Direct Marketing | Print Archives - Page 372 of 989

USPS Awards Northrop $874 Million Contract for Flats System

The U.S. Postal Service has awarded Northrop Grumman Systems Corp. an $874 million contract to build machinery that will sort flats in the order in which they are delivered.

Direct Marketing | Print

Online Theater: The Blog’s the Thing for DramaGoodies.com

Angela Mitchell is now turning to a new stage of sorts online – the blogosphere – to promote Drama Goodies, a line of t-shirts, gifts and home goods created on CafePress.com.

Data Driven ROI

Letter Perfect

Overstock.com has a tag line It’s all about the O. But with help from Teradata, Overstock has added four more letters to its lexicon: E, as in mail, and

Direct Marketing | Print

Model Citizens

It may be bad form to revive the old us-vs.-them fight between direct marketers and brand advertisers. We’re all one big, happy family these days, right?

But DMers are getting a disproportionate share of the blame for the anti-marketing mania now going on.

Direct Marketing | Print

In this multichannel age, direct mail is still the largest single power in direct marketing. The U.S. Postal Service handled 102.5 billion pieces of standard mail (direct mail advertising) in fiscal 2006, nearly half the year’s total mail volume.

Direct Marketing | Print

Letters to the Editor

JUST ONE THING I think Herschell Gordon Lewis overlooks one issue in his excellent lambasting of fundraising letters that don’t work the executive directors

Digital

Google’s Parking Problems

My list of the ways Google is like my hometown of Chicago comes down to one item: They both have parking problems that are rooted in history and long overdue for a solution. And in both cases, conspiracy-minded observers see a plot to keep the revenue stream open.

Digital