Direct Marketing | Print
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Acquisition
No Matter What You Do, Only Real Prospects Will Buy
Advertising is a numbers game. It always has been and it always will be. The real skill comes down to how you play your numbers. In traditional advertising, it comes down to your choice of media and how well the chosen medium reaches your prospects.
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Direct Marketing | Print
Tips & Teasers
Microsoft Corp. and CompUSA have unveiled a referral program for small business customers. The new program directs small business sales referrals from CompUSA stores to Microsoft’s small business specialist community.
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Direct Marketing | Print
Direct Sales Pace J. Crew’s Fortunes
Catalog and Internet sales growth outstripped same store increases for J. Crew Group Inc. during both its most recent fourth quarter and full year.
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Direct Marketing | Print
Short Cuts
Tuffy Auto Service Centers has licensed a custom marketing toolkit created by cooperative direct mail firm Valpak.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
The spirit of the auld sod arrives in buttercream with the St. Patrick’s Day 2007 from Cheryl & Co. Whether buttercream frosted shamrock cut-out cookies arrive with a dessert plate, a lucky St. Patrick’s Day hat, they’ll go down a treat, with or without green beer.
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Digital
Bean Web Site Outsells Catalog in 2006
Privately-held apparel retailer and catalog seller L.L. Bean revealed last week that its Web site outstripped its stores and catalog in sales revenue in 2006.
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Direct Marketing | Print
Mailers Council Seeks to Delay Rate Implementation
The Mailers Council has petitioned James Miller, chairman of the U.S. Postal Service Board of Governors, to postpone by at least 120 days the date when the new postage rates and rules take effect.
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Direct Marketing | Print
Senate Bill Would Give DNC Registry Eternal Life
A bill introduced in the Senate would extend without limit the Federal Trade Commission’s authority to collect list fees from the national Do Not Call registry.
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Direct Marketing | Print
Loose Cannon: The Envelope, Please
I truly hate awards shows. Oscars, Grammys, Tonys, Obies, the Golden Globes, the People’s Choice
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Direct Marketing | Print
ValueAct Acquires Catalina Marketing for $1.7 Billion
ValueAct Capital will acquire Catalina Marketing Corp. for $1.7 billion.