Direct Marketing | Print
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Direct Marketing | Print
Congress Hears Testimony on Returning Anti-Spyware Bill
A Congressional subcommittee heard testimony from the direct marketing industry, interactive ad firms and consumer advocates last week as it considered whether to push for a bill protecting Web users from spyware or other privacy invasions online.
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Data Driven ROI
Advanced Predictive Modeling Made Simple (Sort Of)
(Multichannel Merchant) Predictive modeling has been widely adopted in the direct marketing industry. So much so, it has become the direct marketer’s best friend.
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Digital
AOL Withdraws Bid for Swedish E-Marketer TradeDoubler
AOL LLC has withdrawn its offer to acquire Swedish online marketer TradeDoubler AB because it had not received enough shares of the company by the bid deadline of March 14.
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Direct Marketing | Print
Penobscot Indian MO Pharmacy Sold
The Penobscot Indian Nation has sold PIN Rx, its troubled mail-order pharmacy, to I Care Pharmacy, a company that plans to relocate the operation elsewhere in Maine, according to wire service reports
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Direct Marketing | Print
Meet the Broker: Tricia Fleming
Today we meet Tricia Fleming, vice president of list brokerage at Mokrynskidirect. Fleming planned to pursue a career in advertising in New York, but decided to give list management a try because the commute was shorter. It was a happy discovery, because she found she really liked working with lists.
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Direct Marketing | Print
Entrepreneur Partners Acquires American Filing Technologies
Entrepreneur Partners, a private equity firm, has acquired American Filing Technologies Inc., a direct marketer of specialized office products for the health care community.
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Direct Marketing | Print
Eddie Bauer Posts Income of More Than $63 Million
Eddie Bauer Holdings Inc. posted net income of $63.2 million for the fourth quarter, compared to a net loss of $12.8 million in the prior-year period
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Direct Marketing | Print
Cornerstone Brands Names Al-Fayez CEO
Cornerstone Brands has named Roxane Al-Fayez chief executive officer. She will be responsible for overseeing its catalogs, which include Ballard Designs, Frontgate and Garnet Hill.
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Direct Marketing | Print
Gourmet Site Steps up Marketing
After a false start or two, chocolateofthemonth.com is preparing to get serious about marketing itself, starting with a new promotion with a local radio station, says Charles Wycoff, CEO of the Ellicott City, MD firm.
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Direct Marketing | Print
Gift Basket E-Marketer Gets Babyish
Over the past six years, Terri Seilheimer has built the Gift Basket Delivery Network into a $500,000 per year online operation catering primarily to female corporate clients.