Direct Marketing | Print
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Direct Marketing | Print
Buried Mobile and the Double Dip
A few weeks ago, embarrassed by my 98-pound weakling of a mobile phone, I gave in to techno-lust and stopped by my wireless carrier’s local outlet to
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Direct Marketing | Print
Stone Age DM
Another giant is gone. Bob Stone, a self-described depression kid who co-founded one of the great direct marketing ad agencies, died last month at 88.
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Data & Analytics
Get Acquainted
If you want to use data to enhance product offerings, it’s essential to know what you’re working with. Consider the following practices: Cast a wide net
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Digital
Theater Vet’s New Role
Angela Mitchell always loved theater. She performed all sorts of roles over the years, learning firsthand about the anguish suffered not only by actors
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Direct Marketing | Print
By the Pound?
Forget about those silly blinking Cartoon Network signs that caused so much hubbub in Boston. Marketing campaigns crying for our attention in public places
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Direct Marketing | Print
Unstuck in the Mud
I’m thinking of trimming the number of my credit cards down to six or seven. Silly, isn’t it? Theoretically, nobody needs more than two credit cards one
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Direct Marketing | Print
What Were They Thinking?
Last May the U.S. Postal Service filed a rate case that kicked off 10 months of hearings before the Postal Rate Commission and much speculation. Then,
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Direct Marketing | Print
Insert Success Here
Zed Marketing Group president Jim Zuckermandel offers the following insert marketing do’s and don’ts: Test, test, test. Just because a catalog list works
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Direct Marketing | Print
An Urgent Wake-Up Call
The word is out. The Postal Regulatory Commission has issued a schedule of recommended rates that could very well be the death knell for some of our industry’s
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Direct Marketing | Print
A Dumb Call
April may have been the cruelest month to T.S. Eliot, but for DMers especially those that send catalogs it’s May this year. That’s when catalogers will