Direct Marketing | Print
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Direct Marketing | Print
MSC Industrial Income Rises More Than 21%
MSC Industrial Direct Co. Inc. posted net income of $40.5 million for the second quarter, a 21.5% increase over $33.3 million in the year-ago period.
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Direct Marketing | Print
NeuroPower Acquires PriMetrica Asian Operation
NeuroPower Inc. has acquired Asian direct marketing and database services provider PriMetrica Asia Pacific, according to news reports.
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Direct Marketing | Print
DMV Renewal Mailing Advertising Program Comes Under Fire
Depending on how several lawsuits are decided, marketers may either lose a channel to consumers, or Departments of Motor Vehicles may be turned into 51 shared-mail service providers — one for each state, plus the District of Colombia.
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Data Driven ROI
FTC Cites Restaurant Operators for Devaluing Gift Cards Without Notice
The Federal Trade Commission has entered into a consent decree with three restaurant companies that gradually reduced the value of unused gift cards they had sold.
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Direct Marketing | Print
Jackson and Perkins Assets Fetch $49 Million
Harry and David Operations Corp. has reached an agreement to sell its Jackson and Perkins gardening catalog, consumer and wholesale customer lists, Web site and associated inventory for $49 million
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Direct Marketing | Print
USPS Seeks to Extend RPN Deadline, Sets Reconsideration Dates
The U.S. Postal Service has asked the Postal Regulatory Commission to extend for another year its decision to allow mailers to place repositionable notes (RPNs), also known as sticky notes on mailing pieces.
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Digital
BabyUniverse Reports $3.3 Million Net Loss for 2006
Internet direct marketer BabyUniverse Inc. has reported a net loss of $3.3 million for the fiscal year that ended Dec. 31, compared to a loss of $492,297 the previous fiscal year.
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Direct Marketing | Print
Mail Stream: A Report on Incoming Direct Mail
Science News has mailed out two different efforts touting identical offers. A more conservative effort comes from The Paulist National Catholic Evangelization Association, which urges consumers to donate to a prison ministry program. X-treme Geek’s 64-page spring catalog offers a variety of gadgets and novelty items that promote geek chic.
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Direct Marketing | Print
2006 Loss Widens for Design Within Reach
A gain in Q4 sales at Design Within Reach was not enough to bring 2006 into the black for the San Francisco-based furniture maker and multichannel seller.
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Direct Marketing | Print
Loose Cannon: Reflections During Passover and Easter
As per my annual tradition, I offer the following column. I am presenting it again because — just as the stories surrounding Passover and Easter are re-told every year — so too does this one deserve a re-telling.
Readers looking for Loose Cannon’s usual breezy gloss on direct marketing may wish to skip this column. This true story, of how one merchant who valued his customers acted when his business was threatened, does not have a happy ending.