Direct Marketing | Print
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Direct Marketing | Print
Meet the Broker: Larry Roth
Meet the Broker features Larry Roth, who makes list recommendations for financial newsletter publishers and other business-to-business direct marketers.
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Digital
Vitamin Marketer Uses SEO, Events and Message Boards
Back in 1999, Cincinnati entrepreneur Al Alexander ran the Paramount fitness center, where he also sold vitamins on the side. But he started receiving customer complaints that they could buy the products elsewhere for cheaper prices.
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Digital
Craft Show Success Spawns Jewelry E-Business
After losing her position at a major telecommunications firm about seven years ago, Shirley Gordon turned to her hobby of making jewelry to help make ends meet.
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Direct Marketing | Print
Finding Out What Customers Will Believe
Buying from an average retail store makes selling look like a simple transaction. A person goes into your store presupposing they will buy something. If they see an item they like or need, if the price is right, they will buy it. Most have already decided to make a purchase and they let you know this decision by walking in your door.
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Direct Marketing | Print
Tips and Teasers
Economic confidence among small business owners increased in March, driven in part by improved cash flow and rising confidence among consumer-focused merchants, according to the Discover small business watch. The telephone survey was conducted March 6-7.
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Direct Marketing | Print
Wilhelm No Longer With Bookspan: Stays DMA Chairman
Markus Wilhelm, most recently CEO of Bookspan, is no longer with the company, a source within Bertelsmann confirmed.
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Digital
Interpublic to Acquire Reprise Media
Interpublic will acquire Reprise Media Inc., a search engine marketing firm, for an undisclosed sum.
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Direct Marketing | Print
Tessi to Acquire, DM Firms From Cegedim
Tessi has signed a memorandum of understanding with Cegedim to acquire seven of its direct and database marketing services companies.
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Direct Marketing | Print
Bertelsmann Buys Half-Stake in Bookspan
DirectGroup Bertelsmann has purchased the 50% share of Bookspan that had been owned by Time Inc. Bookspan was formed in 2000 as a partnership between the two companies. The terms of the transaction were not disclosed.
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Direct Marketing | Print
Trade Groups Mull Suing Utah, Michigan
Representatives of the E-mail Sender and Provider Coalition have been having