Digital
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Digital
Mobile Search? Only for Free, Consumers Say
Search engines will have to get advertisers to pay for their transition to the mobile phone, because a new study by JupiterResearch finds that few cellular customers are willing to foot the bill.
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Digital
Firms Lack Follow-Through On SEO Recommendations: Study
Marketers may seek outside advice on search engine optimization, but there’s a fair chance those suggestions won’t be implemented without some kicking and screaming. Nearly two-thirds of organizations that outsource their SEO activities don’t implement the recommended changes to their Web sites
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Digital
EBay answers the IP Voice Call
Voice over IP technology takes the analog waves of voice sounds, digitizes them into the ones and zeroes needed to transmit on data networks, sends them over the Internet, and then turns them back into sounds. And that
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Digital
Authors Guild Sues Google, Citing ‘Massive Copyright Infringement’
The Authors Guild and some individual authors filed a class action suit yesterday in federal court in Manhattan against Google, alleging that its Google Library program is a massive copyright infringement at the expense of the rights of individual writers, the group said in a statement.
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Digital
Google, Geico Settle on Trademark Search Gripe
A long-running legal dispute over Google’s ability to sell sponsored listings that use trademarked terms has ended with an out-of-court settlement with auto insurer Geico.
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Digital
“Eyes,” Not ROI, Used to Evaluate Search Engine Employee Performance
More marketers use traffic generated and position in search engine results than sales and return on investment when evaluating search employee performance, according to a new study.
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Digital
Local Search Leans on Community Content
We tend to trust people who are like us. Whatever consequences that may have in politics, religion or economics, it
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Digital
This Search Dog May Get Its Day
How many search engines do you use regularly? A Nielsen/ NetRatings look at the top three engines back in January