Digital
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Digital
Medidata Builds B2B Branding Platform on Hope
A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.
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Digital
Improving SEO: How to Set Up a Diverse Link Profile
Search engine optimization (SEO) is accomplished through a variety of factors but perhaps one of the most important is backlinks.
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Technology
Powering Marketing With AI to Boost Revenue
From deep learning in the form of neural networks and image identification to machine learning and optimization algorithms, there is a lot AI offers marketers.
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Acquisition
Intel Holiday Campaign Plays on Gift Giving
As holiday marketing mania takes flight, Intel is in the mix with a new campaign featuring LeBron James and Jim Parsons.
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Acquisition
PSA Encourages Public to Watch for Veterans at Risk for Suicide
One Hollywood superstar, one mega brand and the VA, have produced a PSA
to encourage people to take note of veterans at risk for suicide. -
Profiles & Campaigns
Georgia-Pacific Pro’s Personal Bathroom Chatter
Social listening around bathroom and custodial topics is helping Georgia-Pacific Pro connect with customers.
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Technology
5 Tips to Humanize a Technology Brand
It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.
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Acquisition
A Ghoulish Sampling of Brands’ Halloween Tricks and Treats
Marketing on Halloween is just as fun for brands as it is for kids and many were out in all their ghoulish glory, including KFC, McDonald’s, Budweiser, Pizza Hut and Burger King.
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Digital
Improving Online Personalization: 5 Tips
Online personalization faces several challenges, including privacy concerns. Here’s 5 ideas for avoiding the creepiness factor.
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Acquisition
Carnival Cruise Line Chooses Sweepstakes as a Powerful Tool
Carnival Cruise Line VP Partnership Scott Becher shares the play-by-play
behind its new sweepstakes tied to New Orlean’s Saints Drew Brees.