Digital
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Digital
The Future is Swift: How Real Time Impacts ROI
By leveraging data about who consumers are and how marketing and advertising performs for each audience, marketers can provide the content and experiences that consumers want in real time, ultimately improving ROI.
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Profiles & Campaigns
Avengers Assemble: The Marketing Charge for Infinity War
Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the global tie-ins
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MarTech
AI For Marketers—What You Need to Know NOW
Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?
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Data Driven ROI
Creating Great Customer Experiences: 4 Areas to Master
CMOs understand that exceptional and consistent customer experiences can lead to revenue growth. But what does a great customer experience entail?
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Acquisition
W Hotels Creates One-of-a-Kind Experience at Coachella
Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International,
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Digital
5 Reasons to Consider Keeping SEO In-House
Should SEO work be done in-house or outsourced? There are many benefits to building an in-house team if your business can support it
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Profiles & Campaigns
Q&A: Coalfire on the Challenges of Selling Cyber Security
Coalfire CMO Patrick Kehoe talks with Chief Marketer about the hurdles and opportunities for selling cyber security services in today’s environment.
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Acquisition
What Micro-Influencers Can Do For You
Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.
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Acquisition
Google and Target Release Voice-Activated Coupon
Target is testing a voice-activated coupon as a way to encourage people to
start using Google Assistant to shop at Target. -
Acquisition
North Face Commits to Equal Representation of Women in Marketing with Global Campaign
The North Face is rolling out a massive first global initiative, Move Mountains, focused
on women to celebrate and share the stories of adventurous and courageous female explorers.