Digital
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Acquisition
Tweet Storm Brews Over “Urban Renewal Brewery” Name
Things don’t always go as planned, do they?
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Acquisition
Domino’s Enters Esports with Other Heavy Hitters
Domino’s has signed on as a presenting partner of Gfinity, scoring
exclusivity within the quick service restaurant sector. -
Data & Analytics
When Personalization Backfires— And What to Do About It
Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here’s four steps to getting it “just right.”
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Acquisition
Voice-Activated Technology Goes Mainstream: Are You Ready?
Smart speakers are now owned by 43 million people in the U.S.:
That’s a huge audience that needs to be understood by marketers. -
Acquisition
Kristin Bell + Kids = Catchy Campaign for Old Navy
The campaign is not only a way for Old Navy to drive store traffic, but it also
taps into its cause platform ONward! -
Facts & Figures
Bots Eating Up To One-Third of Brands’ Budgets for Instagram Influencers: Report
Exactly how big of a problem are fake followers? Points North Group recently released second-quarter statistics that examine Instagram sponsored posts by influencers with at least 10,000 followers.
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Data & Analytics
Dropbox Draws Academic Ire Over Data Sharing for Study
Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.
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Profiles & Campaigns
Walmart Makes a B2B Ecommerce Play in India
B2B might not be the first thing that comes to mind when one thinks of Walmart, but the mega retailer is making a major B2B play in India.
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Facts & Figures
SEO Crucial for B2B Content Marketing Success: Survey
Want prospects to see your B2B content? Make sure you have a strong SEO strategy in place.
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Acquisition
The Container Store’s Brilliant Play on Outer Space
The Container Store is out with a new storytelling campaign that is not about
its products but about what the containers can do for you.