Digital
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Digital
The ABCs of Search Data Diving
Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly. But today the level of the game has been raised all around, and search marketers need to take a deep dive into their performance reports on a regular basis to make sure that they
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Digital
The ABCs of Search Data Diving
Six years ago, you could do search engine marketing badly and still make out well, because so many other people were handling it even more ineptly.
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Digital
Live From DMA06: Job Bank and Identity Theft Prevention Program Started
The Direct Marketing Association on Monday launched a new job bank and identity theft prevention initiative.
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Digital
Study Finds Customized Segmentation Beats Automated Targeting
Behaviorally targeted ads are more likely to generate higher conversion rates in customized market segments, compared to automated pre-packaged rules-based targeting, according to new study findings released by BL Labs of San Jose, CA.
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Digital
Live From DMA06: Marketers as High-Tech Storytellers
Web 2.0 will be about telling stories in the service of marketing to consumers: That’s the message that attendees at the Direct Marketing Association’s annual meeting heard in a keynote speech from Michael Davis, senior vice president and director of emerging media for Draft FCB Chicago.
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Digital
CNET Acquires Silicon.de
CNET Networks Inc. has acquired Silicon.de GmbH (www.silicon.de), a German online marketing services company.
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Digital
Brulant Acquires EMergent Marketing
Brulant Inc. has acquired EMergent Marketing, a search engine marketing firm, for an undisclosed sum.
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Digital
Traffix Posts 20% Revenue Increase
Traffix Inc. posted net income of $842,048 for the third quarter, a gain over $316,667 for the prior-year period.
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Digital
Mrs. Fields Taps Omniture
Mrs. Fields Gifts Inc. has chosen Omniture Inc. to furnish online marketing software.