Digital
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Acquisition
Amended Complaint Filed Against Facebook for Inflating Metrics
Back in 2016, Facebook admitted that it had inflated numbers,
but the plaintiffs claim it was inflating the numbers long before that. -
Acquisition
6 Simple Secrets to Writing Copy with Impact
Check out these tips to write with impact to create irresistible content
and bolster click-through rates and brand loyalty. -
Direct Marketing | Print
How to Beat the High Cost of Digital Advertising for Black Friday and Beyond
From Black Friday on, advertisers vie for premium inventory, but there’s not always enough inventory to satisfy the demand.
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Acquisition
New POM Campaign Pitches to the Worrier in Us All
POM Wonderful’s “Worry Monsters” play on the insight that people
often jumpstart healthy habits once they think they might be sick. -
ROI | Metrics
Attribution Still a Huge Challenge for B2B Marketers: Report
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
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Facts & Figures
Marketers Seek More Sales than Audience Feedback on Content
Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.
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Acquisition
Influencer Marketing: A 4-Step Guide to Brand Safety
Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all
those dollars going to influencer marketing, brand safety is a top priority. -
Social
Three Reasons Brands Should Control Their Social Data
Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.
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Acquisition
Move Over Monopoly. Here’s Comes McDonald’s Trick. Treat. Win. Game
McDonald’s has a new collect-and-win game beginning this Friday
with the chance to win $50,000 and lots of other prizes. -
Acquisition
Frictionless Marketing: Retail’s Next Frontier
Frictionless marketing delivers the full retail experience customers expect today, and brands can achieve this through one connected, 4-step virtuous cycle.