Digital
-
Digital
Amazon Tests Home-grown Pay-per-click Ads
Online mega-merchant Amazon.com has launched a beta test of a self-service platform that will match product search results pages with relevant text ads sold in keyword auctions.
-
Digital
MarketingSherpa Sold to MEC Labs Group
Online marketing researcher and publisher MarketingSherpa has been sold to marketing research firm MEC Labs Group
-
Digital
Whole Living Acquires ForeverGreen International
Whole Living Inc., a direct marketer and manufacturer of natural whole foods, will acquire ForeverGreen International LLC, an online marketer, for an undisclosed amount of stock.
-
Digital
SmartBargains.com Taps Channel Intelligence
SmartBargains.com has chosen Channel Intelligence’s SellCast services to better manage its online marketing campaigns.
-
Digital
Short Cuts
OfficeFurniture.com (www.OfficeFurniture.com) has relaunched its Web site to include improved images and new navigation functions.
-
Digital
Google Offers Free Landing-Page Help for Small Marketers
Google has begun offering advertisers a free Web tool designed to how well their pay-per-click landing pages produce conversions. Called the Google Website Optimizer, the new hosted service is designed to let Web site operators do A/B and multivariate testing on the pages that their sponsored listings drive traffic
-
Digital
Pronto Opens Big Store on Shopping Engine Block
SearchLine has spent some time this pre-holiday season strolling the e-commerce avenue and window-shopping among the comparison engines. Some are established names that have been around for a while, and others came up a year ago or so. But there
-
Digital
Ad Sales Boost Martha Stewart’s Online Fortunes: Web Site Relaunch Imminent
Although only a small part of Martha Stewart Living Omnimedia Inc.’s fortunes, Internet sales rose dramatically during the third quarter, in advance of the site’s early 2007 relaunch.
-
Digital
Messages Mixed Regarding Holiday Sales
(Multichannel Merchant) Forrester Research says that holiday shoppers are pessimistic this year. But BDO Seidman says that chief marketing officers at leading retailers are quite optimistic about the season.
-
Digital
New Data on Search Marketing Click Fraud: Three Action Items
According to MarketingSherpa research data, click fraud is the new e-mail filtering.