Tacoda Inc. has established a consumer privacy initiative for its New York-based online advertising network.
“The protection of consumer privacy and the principles of relevancy, transparency and choice have been hallmarks of Tacoda’s business since its founding more than five years ago,” said in a statement CEO Curt Viebranz.
Specific policy changes announced include the shortening the expiration date of Internet tracking cookies to one year, compared to three to 20 years as most firms do, according to Tacoda.
The online network is also developing technology to retain consumers’ opt-out status — even if they delete cookies from computers. Tacoda has also established a policy to avoid targeting ads based on sexual orientation, certain medical conditions or by identifying children.
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